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the country has prompted tourism officials to yank a planned advertising campaign to promote the reopening of Nevada casinos Thursday.
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Gary 'The Don' Donaldson by night'. Richard Sowerby, group sales and marketing director at Gala, said that the campaign is a 'landmark step' coinciding with the deregulation of the sector, which is forcing 'the gaming landscape to change'. Forgotten password? The ads, created by Frame Cunningham, use characters with everyday occupations to broaden the appeal of casinos beyond dedicated gamblers. The campaign comes just a month after the publication of a report by the Parliamentary Joint Scrutiny Committee on the draft Gambling Bill, which paved the way for a relaxation of ad restrictions in the gaming sector. McDonald's bags TV creativity prize Promoted. Create an alert now. Stay signed in. Betting and gambling companies are allowed to advertise their offshore online casino operations, but UK-based casinos are only allowed to be advertised in classified sections and with no gaming images. Email address. We are trying to break down the myth that the only people who go to casinos are extremely well off. What are your marketing goals? Become a Campaign Member.{/INSERTKEYS}{/PARAGRAPH} Gala's poster campaign, which is being trialled in Glasgow ahead of a limited national roll-out, does not feature any specific reference to its casinos, but rather direct people to its casino site, www. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Teacher by day. Ocean remodels creative contest to rally adland Promoted. Looking for a new job? The copy in one ad reads 'Gary Donaldson. The work breaks this week. Trending: Campaign Connect School Reports Campaign podcast Coronavirus Gala, the UK's biggest independent gaming company, is launching an outdoor campaign to establish casinos as a leisure activity for the masses. All activity carries the strapline 'Anyone can be a player'. Sowerby said: 'The Gala campaign shows the social side of gaming and demystifies casinos. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Balanced business is better business - here's how you get it right Promoted. {PARAGRAPH}{INSERTKEYS}Gala, the UK's biggest independent gaming company, is launching an outdoor campaign to establish casinos as a leisure activity for the masses. Marketing Advertising. Get the very latest news and insight from Campaign with unrestricted access to campaignlive.